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Founding Day...an organizational vision with a homeland identity in Al-Rashid Mall

About the project

Wesal International Agency Was Honored To Organize And Implement The Foundation Day Event At Al-Rashid Mall In Al-Khobar, As Part Of The Kingdom’s Celebrations Of The Foundation Day, The National Occasion That Embodies The Depth Of Saudi History Spanning Three Centuries.

An Organizational Vision That Reflects The Identity Of A Nation

The Wessal Team Was Keen To Provide An Integrated Experience That Exudes The Spirit Of Saudi Identity, By Designing Heritage Corners Inspired By The History Of The First Saudi State, And Implementing Artistic And Interactive Performances That Evoked Details Of The Past In A Modern Spirit That Keeps Pace With The Aspirations Of The Present.

Implementation Elements

Designing The Event's Visual Identity In Line With The Foundation Day Identity

Preparing And Equipping The Heritage And Interactive Corners

Managing Live Shows And Popular Arts

Organizing The Flow Of Visitors And Managing Field Operation

Professional Media Documentation Of The Event

A Unique Audience Experience

The Event Witnessed A Large Attendance And Remarkable Interaction From Visitors To The Complex, As Everyone Experienced A National Atmosphere Full Of Pride And Belonging, Amid A Professional Organization That Reflects Wessal’s Experience In Managing Major Events And Creating Impactful Experiences.

Project Information

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